1
2020
The first adventure
The first Otah & Friends experience opened at Gardens by the Bay. A local story world began to grow.
Our story so far
From places families could visit to stories that can travel.
Otah & Friends began in Singapore as a world children could step into. Those years taught us what children return to: a character, a question and a moment they can make their own.
Then, now, next
The format is changing. The heart is not.
2
Along the way
More ways to play
Family experiences, workshops and selected cultural and brand collaborations took the friends across Singapore.
3
2026
A digital chapter
The world is moving onto screens: still rooted in Southeast Asian wildlife and texture, now free to follow questions anywhere.
What the real world taught us
Children remember how a character made the room feel.
Physical experiences gave the friends scale, texture and a place in family memories. The next chapter carries that warmth into stories families can return to anywhere.
Selected past adventures
A few stops along the way.
These are selected historical highlights. Our focus is now original digital entertainment, while a small number of well-aligned live collaborations may still be considered.
01 · 2020–21
Hide-and-Seek at Gardens by the Bay
First immersive family experience
The adventure that introduced families to Otah’s world.
02 · 2021–22
Camp Stardust at the National Museum of Singapore
Museum adventure
A story-led experience created for families at the museum.
03 · 2022
Picture Book & Character Design Workshops
Creative learning · National Museum of Singapore
Inviting children and grown-ups into the making of a story world.
04 · 2022
The Great Kueh Hunt
Singapore food story
A playful adventure built around familiar flavours and local culture.
05 · 2022
Rescue Luckee
Live-action family game
A colourful physical adventure filled with movement and teamwork.
06 · 2022 & 2023
Chinese New Year with Ya Kun
Brand collaboration
Two festive campaigns bringing the friends into a familiar Singapore ritual.
The digital chapter