Date of project: 12 November 2021- 31 December 2021

This was our first shopping mall atrium activation! Designing TCM’s atrium as a Christmas party at Otah’s house, each zone was specially designed to facilitate a simple digital quiz game— in which mall goers could win and redeem exclusive Otah & Friends merchandise!

While ensuring that each area served as an interactive photo opportunity, we also had to workaround the covid restrictions by minimising the touchpoints in this set up. Separately, TCM produced an IG filter and custom O&F plates for this activation.