Date of project: 17 November 2022 - 28 December 2022

Otah & Friends partnered with Stellar Lifestyle for their Christmas campaign with the main objective being to encourage visitors to shop at any of the 800 Stellar Space retail stores across the SMRT Network and be rewarded with gifts.

These entailed a series of mechanics and activities:

• Lucky draw → Spend a chance to win $1,000 cash with a min. spend of $30

• Spend $60 to redeem O&F play pass to Otah’s Winter Lodge and O&F gift wrapper

• Spend $100 to redeem Otah plushie, Otah’s Winter Lodge and O&F gift wrapper

• Meet & Greet with Otah and Colouring Workshop @ Woodlands and Holland Village stations

And saw Otah on smrt’s advertisement boards and even smrt buses!